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3 Fresh Real Estate Lead Generation Trends to Supercharge Your Local SEO and SEM

Updated: Apr 25, 2023

Local SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are powerful tools that real estate agents can use to generate leads and grow their business. By targeting specific keywords and phrases, realtors can increase their visibility on search engines, and drive more traffic to their website. In this blog post, we will explore three fresh lead generation trends that are currently taking the real estate industry by storm, and show you how to incorporate them into your local SEO and SEM strategies.

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3 Real Estate Lead generation Trends to Supercharge Sales

How Virtual Property Tours are Transforming the Real Estate Industry

Virtual property tours have become a game-changer for real estate agents. These tours provide buyers with a 360-degree view of a property, allowing them to experience the space as if they were there in person. Virtual tours are particularly useful for buyers who are out-of-state or overseas, as they can get a detailed look at a property without physically visiting it. Virtual tour software for real estate is now widely available and affordable, making it easy for agents to create and share these tours on their website and social media channels.

Why Regionalizing Your SEM & Local SEO Strategies is Key to Effective Lead Generation:

One of the biggest mistakes that real estate agents make when it comes to SEM and local SEO is trying to cast too wide a net. Instead of trying to target a national or even international audience, agents should focus on their local market. By creating regional SEM and SEO strategies, agents can target potential clients in their specific geographic area, increasing their chances of generating quality leads. This can be achieved by using location-specific keywords in your website content, optimizing your Google My Business profile, and creating localized content that speaks to your target audience.

3 Proven Tips to Maximize Your ROI with SEM & Local SEO Strategies:

  1. Utilize long-tail keywords: Long-tail keywords are phrases that are more specific and targeted than broader keywords. By using long-tail keywords in your SEM and local SEO strategies, you can attract highly qualified leads who are more likely to convert into clients.

  2. Optimize your website for mobile: More and more people are using their mobile devices to search for real estate properties. Make sure your website is optimized for mobile users, with a responsive design that adjusts to different screen sizes and resolutions.

  3. Leverage social media: Social media platforms like Facebook and Instagram are great places to connect with potential clients and promote your real estate business. Use these platforms to share virtual property tours, client testimonials, and other engaging content that showcases your expertise and professionalism.

By incorporating these three lead generation trends into your SEM and local SEO strategies, you can supercharge your real estate business and generate quality leads quicker than ever before. With virtual property tours, regionalized strategies, and proven tips for maximizing your ROI, you'll be well on your way to becoming a top-performing real estate agent. So, what are you waiting for? Start implementing these trends today and see the results for yourself! Waiting for your call at UrbanFingers for a free consultation.

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