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This can vary depending on the time frame and the source but here are some of the top brands in India that are known for their heavy investment in digital marketing:
Flipkart: They have a strong online presence and use digital marketing to drive sales and promote their brand.
Reliance Jio: They use digital marketing to reach out to potential customers and promote their services.
Amazon India: They use digital marketing to increase brand awareness and drive e-commerce sales.
Paytm: They use digital marketing to promote their mobile wallet and other financial services.
Myntra: They use digital marketing to promote their fashion and lifestyle products.
Ola: They use digital marketing to promote their ride-hailing services and engage with customers.
Swiggy & Zomato: They use digital marketing to promote their food delivery services and engage with customers.
Airtel: They use digital marketing to promote their telecommunication services and engage with customers.
ICICI Bank: They use digital marketing to promote their financial services and engage with customers.
Tata Motors: They use digital marketing to promote their cars and engage with potential customers.
These brands invest in digital marketing because it enables them to reach a large audience at a relatively low cost, target specific demographic groups, and measure the success of their campaigns with precision. Additionally, digital marketing allows brands to build brand awareness and engage with customers in real-time, which helps to increase customer loyalty and drive sales. With the rising internet penetration in India and increase of mobile phone users, digital marketing has become the go-to way for businesses to target and reach their audiences.