Updated: Apr 25
In today's digital world, customers have more options than ever when it comes to researching, getting inspired, and making purchases. Meanwhile, businesses are constantly pivoting to meet customers' needs and preferences, all while navigating privacy regulations and changing technology platforms. It's a lot to handle, which is where AI comes in.
AI, or artificial intelligence, can be a powerful tool for businesses looking to keep up with shifting demands and gain insights in a privacy-safe way.
Here's how it works: AI helps businesses multiply their customer connections by using first-party data to find even more valuable customers and new pockets of demand. By using AI-powered audience solutions, like optimized targeting or audience expansion, businesses can see an average improvement of 55% when using first-party audiences.
AI also helps businesses multiply their expertise by using AI-based measurement solutions to gain a more accurate picture of their results. By extracting information from various data sources and automatically making sense of them, businesses can get a more robust view of their campaign performance and better understand their customers.
Finally, AI helps businesses multiply their results by optimizing what matters most. Tools like smart bidding use AI to help businesses reach higher value customers and get better and faster results.
The Too Long; Didn't read - TLDR is this: AI helps businesses multiply their customer connections, multiply their expertise, and multiply their results. With the right AI-powered tools, businesses can get ahead of evolving trends and be ready for what's next.
So, the next time you're looking to grow your business and stay ahead of the competition, consider leveraging the power of AI.